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Digital Marketing Professional

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Liberty Bank for Savings
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August 11, 2018
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Liberty Bank for Savings

Digital Marketing Professional

 

Liberty Bank for Savings is celebrating 120 years of service to its communities! With five branch offices located on the north side of Chicago, we are currently looking for diligent, analytical, creative and inquisitive self-starters to make an impact within the Bank. As part of the Marketing Team here at Liberty Bank, the role will entail the oversight and execution all digital marketing activities including website updates for campaigns and events, digital advertising, social media, marketing database, email marketing, analytics and tracking.

Key duties and responsibilities:

·         Manage website design, content, UX, SEO/SEM, ensuring the Liberty Bank brand and message is consistent in all channels utilized.

·         Develop and execute digital advertising campaigns include Pay-Per-Click, search and display.

·         Manage the design and execution of automated email /direct marketing workflows.

·         Use analytics tools to track and measure ROI of digital marketing and email campaigns and provide related reporting and recommendations for improvement.

·         Manage relationships with outside web, Pay-Per-Click and SEO agencies.

·         Manage customer marketing database including segmentation and query/list building.

·         Identify digital marketing trends and insights and optimize performance accordingly.

·         Stay current on mortgage origination and retail banking trends and opportunities.

·         Consult with internal department heads to develop focused programs to further their goals and objectives successfully.

We are seeking candidates who enjoy developing and implementing digital campaigns, can delve in and analyze campaigns to measure and track results, and who can interact successfully with various groups to understand their digital marketing needs and produce effective messaging.

 

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