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Digital Marketing Manager, B2B Sales (20135319)

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Communications Test Design, Inc
Published
September 11, 2020
Location
West Goshen, PA
Category
Job Type

Description

CTDI is a large scale Engineering, Repair, and Logistics company that services the country's largest wireless telecommunications providers, as well as the largest High-speed Internet & Cable providers. CTDI had over 7000 FT US Employees in over 58 world class US Operations. CTDI also has a global footprint with more than 16,500 employees worldwide.

CTDI is looking for a Digital Marketing Manager to lead its B-2-B sales and lead generation activities through its new transactional website and applicable social media platforms. This individual should be a high-energy self-starter who enjoys a hands-on, high speed work environment. This person will need to take directions and work on an individual level as well as a team player. Specifically, the responsibilities of this position include:

  • Developing and managing strategic online initiatives
  • Leading marketing campaigns from the idea stage through to their execution and implementation with a particular emphasis on lead generation and email
  • Monitoring and evaluating online media campaigns to keep them fresh and effective
  • Directing the work of marketing and promotions staff and managing their workload
  • Develop and negotiate advertising relationships
  • Managing and reporting KPI's to Supply team highlighting trends, successes, and market challenges
  • Collaborating with finance staff to set and stay within budget
  • Staying current with emerging opportunities in the digital marketing world
  • Proposes websites' optimization roadmap
  • Other duties assigned

Required Skills:

  • Five or more years of experience in digital marketing and advertising
  • Well-versed in the use of social media as a marketing tool
  • Understands website metrics and best practices
  • Have utilized search engine optimization, lead generation, and email marketing
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Website building and optimization is a plus
  • Good at problem-solving and communication
  • Good Team building skills and leadership
  • Project management skills and ability to multi task
  • Strong writing skills

Required Experience:

  • Bachelor's degree in marketing or related field required
  • 5+ years of experience in digital marketing, e-commerce, or a related field
  • Extensive knowledge of the predominant digital marketing platforms
  • Social media marketing experience is necessary, specifically with LinkedIn and Facebook
  • Good grasp of marketing automation and lead software is also beneficial.
  • Certificates in fields related to digital marketing and website development/optimization are a plus
  • Experience with SEO, PPC, SMM
  • Google certification is a plus

Apply today to join our dynamic team! CTDI offers an excellent compensation and benefits package and has been a growing leader in the telecommunications field for over 40 years. Come put our successful history behind your career! EOE, Gender/Minority/Veterans/Disabled

CTDI does not accept unsolicited employment agency / recruiter resumes. Please do not forward unsolicited resumes to our website, to our HR Department or to any CTDI employee. CTDI will not pay fees to any third party agency or firm without a signed fee agreement or to any firm who was not issued a search assignment from CTDI's HR Department. CTDI will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered.

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