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Digital Marketing Manager

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Robert Half
Published
October 27, 2020
Location
New York, NY
Category
Job Type

Description

Ref ID: 02940-0011595251

Classification: Digital Marketing Manager

Compensation: DOE

The Creative Group is reviewing candidates for a Digital Marketing Manager position to place with our client. Do you reliably make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line? You might be right for this opportunity, if you are an experienced, knowledgeable Digital Marketing Manager with understanding of the ins and outs of marketing strategy, analysis, and campaign execution. As the Digital Marketing Manager, you will oversee digital improvement initiatives and engage in digital transformation efforts. Do you possess a customer-first mindset and have experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Do you strive to make an impact? This job is for candidates with experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This long-term temporary employment opportunity is based in the New York, New York area.

Key responsibilities

- Stir more insight and analysis into the effectiveness of CRM initiatives

- Collude with product and operational teams to identify key opportunities to reinforce the customer journey & experience

- Set up take up of products/services through new channels to fall in line with business objectives

- Issue clear communications to the customer that are suitable to their needs and life stage

- Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Establish, inaugurate, conceive, and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions

- Look after to make sure that the CRM plan is executed on schedule and within budget

- In addition to guiding a team of digital specialists, you will lead the digital strategy

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