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Digital Marketing Manager

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Published
October 17, 2020
Location
Middleton, WI
Category
Job Type

Description

Adecco is assisting a local client recruiting for a Digital Marketing Manager position in Middleton, WI. This position is a 90-day contract role with the posibility of becoming long term!
Digital Marketing Manager jobs require candidates to have a strong background in online marketing, be able to work independently and problem solve, and take on multiple tasks while prioritizing and meeting deadlines. If you meet the qualifications listed below- Apply Now!
Responsibilities for Digital Marketing Manager jobs include but are not limited to:
Transactional (60%)

  • Independently own day to day management and maintenance of social channels, Spectrum brands owned websites and product eCommerce content.
  • Manage content creation process for campaign, website and retailer needs for all published content (images, video and written) throughout the development process- briefing, photo/video shoots, request forms, timelines and deployment of creative to appropriate digital channels.
  • Devise strategies to drive online traffic to social channels, eCommerce partner sites, and Spectrum Brands owned websites.
  • Develop and manage digital marketing campaigns (media and creative strategy) that combine search, social, and display tactics.
  • Create and manage quarterly digital promotional plans and budgets.
  • Create and/or leverage content and assets with a high understanding of client products and services.
  • Work with eComm to implement digital merchandising and facilitate content creation for ad hoc retailer needs.
  • Develop and expand community (1st party data) and influencer outreach efforts.
  • Assist in development and quality assurance of online assets and websites.
  • Improve the usability, design, and content company websites; and manage company website redesigns.
  • Plan and budget digital ad spend.
  •  
    Analytical (40%)

  • Own, create and manage editorial calendars, campaign flowcharts, campaign briefs and reporting across brands.
  • Manage and execute digital marketing measurement aligned to business objectives. Own performance tracking, reporting and optimization workflows to ensure marketing dollars are being spent efficiently and effectively against primary KPIs
  • Continually stay on top and ahead of the changing digital marketing landscape by monitoring trends in social media tools, applications, channels, design, and strategy.
  • Evaluate customer research, market conditions and competitor data.
  • Monitor social channels and make independent, timely decisions about proper customer response.
  • Assist in all aspects of executing marketing initiatives including; email creation, marketing messaging, planning calendars, monitoring inventory, event planning and reporting.
  •  
    Education and Experience Profile

  • Bachelor's degree in Communications, Marketing, or equivalent.
  • 2-4 years experience in digital marketing, ecommerce or equivalent field.
  •  
    Required Skills

  • Internet abilities and strong communication skills; written and oral.
  • Experience presenting data & insights to clients and/or cross-departmental teams required.
  • Experience managing Google Ads and Facebook/Instagram campaigns required.
  • Experience with Google Analytics and Facebook ads reporting is required.
  • Knowledge of cost per acquisition marketing, and KPIs associated with performance-based advertising.
  • Understanding and experience with source code tracking and conversion tracking tactics.
  • Google Ads Certification and Facebook Blueprint Certification strongly encouraged.
  • Project management/Account management experience is a plus.
  • Exceptional Excel and PowerPoint skills are required.
  • Ability to handle multiple tasks, priorities and deadlines.
  • Ability to proofread and QA deliverables.
  • Flexible and proactive in taking on assignments and responsibilities and willingness to learn.
  • Equal Opportunity Employer/Veterans/Disabled

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    The Company will consider qualified applicants with arrest and conviction records

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