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Digital Marketing Manager

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The Creative Group
Published
June 11, 2019
Location
Houston, TX
Category
Job Type

Description

Ref ID: 04130-0011020524

Classification: Mktg/Comm Manager

Compensation: $90,000.00 to $105,000.00 per year

The Creative Group is seeking candidates on behalf of a client with an open Digital Marketing Manager position in the IT Consulting industry. It's essential for interested candidates to understand the ins and outs of marketing strategy, analysis, and campaign execution. The chosen candidate will need to make decisions, get the job done, and be good with people and details?all while keeping tight control over the bottom line as the new Digital Marketing Manager. The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts. Do you boast a customer-first mindset and have experience enhancing online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you hoping to make a memorable impact? You will be tasked with using your copywriting, art direction and social media skills to expand a brand's reach while increasing brand loyalty and awareness. This full-time employment opportunity is based in the Houston, Texas area. Responsibilities - Supervise a team of digital specialists as well as direct the digital strategy - Compute take up of products/services through new channels to fall in line with business objectives - Inaugurate, initiate, shape, and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions - Handle weekly reviews with key stakeholders, get budgetary sign off and report back on ROI - Encourage more insight and analysis into the effectiveness of CRM initiatives - Verify that the CRM plan is executed without any delay and within budget - Maintain clear communications to the customer that are vital to their needs and life stage - Support product and operational teams to identify key opportunities to advance the customer journey experience

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