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Digital Marketing Manager

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The Creative Group
Published
May 25, 2019
Location
Brentwood, TN
Category
Job Type

Description

Ref ID: 03930-0011001938

Classification: Mktg/Comm Manager

Compensation: DOE

The Creative Group is accepting candidates for a Digital Marketing Manager position to place with our client. It essential for interested candidates to understand the ins and outs of marketing strategy, analysis, and campaign execution. The chosen candidate will need to make decisions, get the job done, and be good with people and details?all while keeping tight control over the bottom line as our new Digital Marketing Manager. As the Digital Marketing Manager, you will oversee digital improvement initiatives and engage in digital transformation efforts. Do you boast a customer-first mindset and have experience enhancing online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Do you strive to make an impact? We want to hear from you, if you have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This full-time employment opportunity is based in the Brentwood, Tennessee area. Key responsibilities - Steer more insight and analysis into the effectiveness of CRM initiatives - Supervise a team of digital specialists as well as direct the digital strategy - Supply clear communications to the customer that are appropriate to their needs and life stage - Work jointly with product and operational teams to identify key opportunities to build up the customer journey experience - Administer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI - Enact, present, invent, and oversee long-term digital marketing campaigns; including spearhead short-term advertising and marketing solutions - Secure that the CRM plan is executed in good time and within budget - Process take up of products/services through new channels to fall in line with business objectives

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