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Digital Marketing Manager

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The Creative Group
Published
November 5, 2018
Location
Wayne, PA
Category
Job Type

Description

Ref ID: 03720-9501591939

Classification: Mktg/Comm Manager

Compensation: $65,000.00 to $80,000.00 per year

We are looking for a Digital Marketing Manager to round out the Marketing team. The primary responsibilities of this role include leading website and email marketing efforts for the digital marketing team. The ideal candidate will have at least 5 years of digital marketing experience and strong knowledge of a variety of platform and analytics tools. Responsibilities: ? Direct support and management of Marketing team: 5-15 employees ? Work to define and shape the company's website in US and other global markets ? Identify ongoing growth opportunities, and execute them to completion ? Act as a central point of contact to partner with all departments within the organization and make required content additions updates ? Negotiate and manage external vendors tied to technical enhancements to the site, and define operating processes and procedures for effective moderation and administration ? Monitor usage and report on usage along with recommendation on a regular basis ? Collaborate to optimize website for organic search (SEO) ? Work with external digital agencies to execute on digital advertising campaigns (search, display, etc.) including managing appropriate tags for tracking measuring performance when required ? Support enhancements to the email marketing strategy and advocate for successful best practices within the organization

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