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Digital Marketing Manager

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The Creative Group
Published
November 2, 2018
Location
Gallatin, TN
Category
Job Type

Description

Ref ID: 03930-0010708145

Classification: Mktg/Comm Manager

Compensation: $55,000.00 to $80,000.00 per year

Digital Marketing Manager Responsibilities Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. What does a Digital Marketing Manager do? You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

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