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Digital Marketing Manager

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The Creative Group
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August 12, 2018
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Ref ID: 02940-0010539813

Classification: Mktg/Comm Manager

Compensation: DOE

? Lead strategy and manage paid search, organic search, and affiliate programs, ensuring campaigns are driving experience in traffic. ? Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts. ? Develop paid search campaigns and new program initiatives with a focus on acquisition, engagement, and retention strategy, leveraging CRM lists and segmentation to optimize and meet customer strategy targets. ? Oversee, develop, and manage an in-house paid search team of three, ensuring business goals and ROAS targets are met. ? Responsible for site optimization strategy and planning, including site A/B site and user testing. ? Lead development and implementation of site optimization strategic testing roadmap. Manage the Digital Marketing Optimization Specialist to execute landing page testing, personalization, and promotional site marketing. ? Partner with third party agency and manage search engine optimization efforts, working internally cross-functionally to develop content strategy and translate business goals into SEO strategies. ? Measure and optimize campaign performance, leveraging analysis and data to both identify optimization within the current business and new opportunities for growth. ? Socialize campaign analysis and hindsights. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership. ? Manage digital marketing promotional cadence and planning including development of new and innovative ideas, programs, measurement, and reporting on ROAS and campaign performance ? Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance marketing management. ? Oversee channel briefs, ensuring all requests meet campaign needs and timelines. Responsible for approval of all assets before campaign launch including campaign QA. ? Responsible for leadership and development of three direct reports. ? Continuously staying up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices and the retail direct to consumer landscape.

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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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