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Digital Marketing Manager

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The Creative Group
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August 12, 2018
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Ref ID: 03930-0010564239

Classification: Mktg/Comm Manager

Compensation: $70,000.00 to $90,000.00 per year

The Creative Group is immediately interviewing Digital Marketing Managers with experience in leading teams for a fantastic opportunity with a company in the Germantown area of Nashville, TN. The company is and early stage E-Commerce D2C company. They work together in pursuit of the common goal to grow a healthy, household name brand and push the fashion industry in a more sustainable direction. About The Position: The Digital Marketing Manager is responsible for the management of online demand generating marketing campaigns including; email management, supporting paid search and natural search programs, product data, content, marketing calendar, and support of the digital product roadmap. This position will create and implement revenue generating online email, social, and targeted marketing programs to drive new users and facilitate repeat visits to digital platforms and help manage and optimize keywords, online content, and link creation for search engines, and be accountable for the traffic driving success for online channels. Responsibilities Create, maintain, and implement online marketing programs and development standards by utilizing paid search, natural search, shopping data feed optimization, social marketing strategy, and email programs to ensure efficient and accurate implementation of effective strategies for each of the programs. Identify and implement strategies for increasing traffic and revenue through organic search optimization and bring natural search ingenuity forward for competitive advantage. Manage the social marketing team to ensure appropriate strategies, programs, tactics, and metrics are in place in order to execute a world-class, industry-leading social marketing program and drive sales. Develop customer treatment strategies for key customer segments, from high potential to trial buyers, high value to lapsed, etc. Leverage analytics to develop, manage, and optimize email marketing strategy by building test approaches such as a/b testing and segmentation in an effort to improve email marketing KPIs. Analyze weekly email campaign performance, including testing and segmentation. Manage mobile SMS and mobile based direct marketing campaigns. Develop, coordinate, and execute integrated online promotional campaigns, as well as develop reporting and financial analysis on those initiatives, which includes, but is not limited to, new product introductions, proprietary brand expansions, seasonal events, and other strategic company initiatives. Manage the marketing calendar in coordination with the other marketing managers and key members of the operations and merchandising teams. Stay current with industry trends, standards, and practices to better identify customer needs by analyzing and reporting trends and influences of outside factors for both the business at large and online, specifically. Work with internal team members in merchandising, customer experience, finance, and operations to ensure campaign treatments, landing pages, and backend functionality are setup and optimized to maximize conversion, sales, and fulfillment. Monitor, track, and analyze online program effectiveness to measure traffic, revenue, sales, conversion, and R.O.I and present weekly reports. This position requires knowledge of marketing, online analytics, financial analytics and information technology. 3-5 years experience with pay per click programs, digital marketing, email marketing and developing and implementing search engine optimization strategies. Expert knowledge of: Shopify Analytical software (Coremetrics, Google Analytics) optimization.

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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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