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Digital Marketing Director, Home Entertainment Division

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Published
June 28, 2020
Location
Ridgefield Park, NJ
Category
Job Type

Description

Position Summary

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible. Because at Samsung, we Own the Unknown.

If you have ambitions to be a part of a Best in Class organization, the Samsung Home Entertainment Integrated Marketing Team is the place to be. We continue to be market leaders by providing the most Innovative products on the market, and through our dedication to market disruption, which makes this the destination company for the world’s top talent. The dynamic culture at Samsung offers both great challenge and great reward. If you want to work among the very best talent in the industry, working on the most innovative products in the world, Samsung is the place to be.

Are you ready to #OwnTheUnknown? Join us.

Role and Responsibilities

The Digital Marketing Director is responsible for setting the vision and strategy of how Samsung Home Entertainment (>$5B business) should be operating in the digital marketing space, specifically in (but not limited to) these 4 core areas:

  • Samsung.com + Samsung Custom Installer portal
  • Retailer.com
  • Digital marketing – specifically, social media, search, and CRM
  • Ratings and Reviews

This position manages 2 direct reports (including 1 temp) with the possibility of future expansion, and needs to drive the group into a world class digital marketing team; set KPIs and performance expectations; manage analytics team (cross functional) to define measurable success.  Candidate must be comfortable managing multiple extensive cross functional teams, as well as multiple external agencies and varied stakeholders.  This job is highly matrixed and the candidate must be able to navigate a complex, global environment.  The position reports directly to the VP of Integrated Marketing. 

Candidate will be required to establish relationships with key stakeholders, including senior executives in the US and Korea; and manage the information flow between this team and other teams including (but not limited to): ATL team; BTL team; Trade marketing team; HE Product, Sales, Custom Install teams; brand creative and media teams; s.com team in Seattle; Various agencies including creative, CRM, and social.

Candidate must be well versed in gathering, interpreting and executing against the voice of the consumer, be strongly data driven, and think strategically while still being able to manage to detail.  Ensure that the overall digital strategy is clearly understood across all parts of Samsung. Anticipate and proactively identify opportunities to leverage existing Samsung products and services to deliver additional value to trade customers. Explore unmet needs with key decision makers and communicate them as potential opportunities for digital marketing innovation.  Respond to concerns from executives and key decision makers.

Ultimately, develop a long term plan on how to evolve HE’s digital presence into a world class center of excellence.  Strong Agency and cross functional management expertise is a must.

OVERALL:  

  • Lead from a digital perspective market assessment, quantitative analysis, qualitative feedback, and represent the voice of the customer internally when working with Product Management and Content Teams
  • Develop a content strategy with relevant KPIs to gauge contribution to the business
  • Be the go-to expert on our target consumers
  • Develop messaging, positioning and core content that communicates the value of our product
  • Be the go-to expert on consumers and products inside and out and the competitive landscape
  • Provide Consumer and marketing insights to support developing new business models to partner with emerging technology and bring them to the fore for digital marketing and content purposes

SPECIFICALLY:

  •  Manage digital content database management and info syndication
  • Manage temp to reorganize and rename data as necessary
  • Ensure new content is consistent in nomenclature, hierarchy, etc
  • Ensure content is on-strategy as well as on-brand
  • Be a visionary and provide initiative to create best-in-class content on s.com and retailer.com sites, whether through imagery, digital tools, content etc.
  • Partner with trade marketing and ATL teams to define messaging and content across all retailer.com websites; help drive the “upgrade” of trade partner sites to make their content more consistent to Samsung standards
  • Partner with ATL team and .com team (remote ) to define the content and messaging of  our own samsung.com website; ensure consistency and execution with excellence; Evolve s.com into a best-in-class manufacturer website; ensure that content is up-to-date and consistent with the brand; ensure navigation is clear and easy; reco new content/tools etc. to make navigation and shopping easy and consistent
  • Partner with ATL team to redefine our digital marketing – creative and media spending recos:
  • Partner with ATL team and all cross functional partners including brand creative, social media and external agencies to elevate our online marketing presence
  • Prioritize evolving our social media presence and our CDM to be more relevant and two-way with the consumer – i.e., dialog vs dictation
  • Partner with ATL team, BTL team, Product Marketing, Global HQ, Sales Strategy & Enablement, s.com, and multiple other cross-functional partners to oversee strategy and execution of HE Ratings & Reviews program.
  • Partner with product management to ensure we are delivering on end to end scenarios that meet customer needs and ensure that every new feature drives the maximum business impact.
  • Re-define and upgrade the custom installer website to accurately reflect the brand, by improving content, updating images, and developing online tools for the CI team to utilize

Cross-functional partners include:

  • Internal – s.com, sales teams, BTL team, ATL team
  • External – agencies, influencers, other partners

Skills and Qualifications

  • Bachelor's Degree with 15+ years of related experience is required.
  • Prior experience in advertising, product marketing and project management required.
  • Prior experience in a telecommunications environment preferred.
  • Prior experience managing and developing Marketing staff required.
  • Ability to identify marketing and sales channels within wireless product technologies.
  • Must be able to write, read, analyze, interpret, present, and explain wireless terminals, technical product and development materials.
  • Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in an NT LAN/WAN network environment.

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

#LI-JD1

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

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