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Digital Marketing Coordinator

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Kforce Finance and Accounting
Published
July 11, 2019
Location
St. Petersburg, FL
Category
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Description

RESPONSIBILITIES:

Kforce has a client that is seeking a Digital Marketing Coordinator in Saint Petersburg, Florida (FL).

Job Summary:
This person will primarily be responsible for supporting the Digital Marketing Manager with digital strategy efforts.

Essential Duties and Responsibilities:

  • Responsible for assisting Digital Marketing Manager, in digital marketing strategy efforts
  • Utilizes CRM data and stakeholder insights to assist developing highly targeted and relevant campaigns.
  • Manages digital outreach and tracks results against expectations to ensure future campaign efforts are maximized
  • In close partnership with other marketing team members, identifies relevant content to be displayed throughout the digital suite
  • In partnership with sales and marketing leaders, supports the coordination of digital marketing projects from initiation through design, content development, staging, approval, production and reporting metrics
  • Responsible for maintaining a positive user experience and an updated presence of our brand on multiple web properties
  • Assist with overseeing the process for updating content on client-facing public websites as well as public and access-controlled portals
  • Researches digital strategies and provides recommendations for how to evolve the firm's presence on online properties
  • Maintains digital branding competitive intelligence
  • Provides recommendations for search engine optimization strategies across all websites
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