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Digital Marketing Consultant

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The Main Street America Group
Published
October 7, 2020
Location
Jacksonville, FL
Category
Job Type

Description

Promotes the organization's products, services, brands, and/or the organization through various marketing methods. Responsible for developing and implementing marketing solutions that enhance brand awareness, drive growth and increase lead generation. Analyzes digital data and provides recommendations for website optimization, implements company's content marketing strategy and provides ongoing updates to corporate website. Designs and develops email marketing templates for centralized distribution and in support of company's product and geographic expansion efforts focused on deepening B2B relationships. Partners with peers and key stakeholders on the execution of compelling, on-brand, on-time and on-budget consumer facing campaigns and programs. Coordinates marketing campaigns and evaluates/monitors campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports. Conducts market research and studies trends to identify new marketing opportunities with a focus on digital tools and programs.

  • Bachelor's degree in marketing, communications, or a related field
  • 3-5 years of experience in digital marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding proofreading skills
  • Solid knowledge and understanding of marketing concepts, strategies, platforms, channels, and techniques
  • Solid knowledge of social and digital marketing tools and programs
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Drupal CMS and Salesforce Marketing Cloud Experience a plus
  • HTML email coding and design experience required
  • Occasional travel may be required
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