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Digital Marketing Assistant

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The Creative Group
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August 11, 2018
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Ref ID: 02760-0010558678

Classification: Mktg/Comm Specialist

Compensation: $15.00 to $20.00 per hour

The Digital Marketing Coordinator will assist with the maintenance of website content and the execution of all digital marketing, email, and social media campaigns. This position requires a strong understanding of online marketing and sales. The Digital Marketing Coordinator must be extremely detail oriented, understand the fundamentals of good web design and user experience, and ideally have a grasp of graphic design software. Primary Duties: ? Assist with item set up and maintenance on the website - photography, merchandising, prices, product descriptions, inventory levels, promotions, etc. ? Routine testing of website to make sure the store is delivering the best possible user experience ? Support the E-Commerce manager in overseeing new web development projects and digital integrations ? Help create and maintain marketing calendars (promotions, social, email) ? Prepare social assets and schedule posts using social media management software ? Actively engage with and respond to consumers daily across all social platforms in order to build and grow our online community ? Track and analyze performance of social media campaigns and social media growth ? Work directly with the Marketing team to create, test, and schedule email campaigns in Mailchimp ? Assist in running online sales and product sell-through reports in order to provide recommendations for inventory replenishment ? Help maintain a consistent online look and feel by ensuring creative assets adhere to brand guidelines (in terms of layout, fonts, type, colors, proportions, composition, etc.) ? Research and report on best online practices and opportunities for growth

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