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Digital Marketing Analyst w CMS (wordpress) experience- Web Analytics

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The Consortium Inc
Published
October 13, 2018
Location
Washington, DC
Category
Job Type

Description

Job Summary
• The analyst will be responsible for the management of online marketplace content; content management software and digital assets
• Directly responsible for auditing and analyzing content online:
o Find discrepancies
o Partners with technical team and other stakeholders to ensure clean, updated, and accurate online content online.
o Develop measurement plans; analyze data and create actionable recommendations.
o Develop and implement a tagging strategy for website analytics platforms.
• The Digital Content Analyst analyzes and prepares recommendations in the areas of website traffic, content preferences, and user behavior. May be responsible for periodic and special reporting.
• Identify trends and/or issues within data sets and make recommendations to enhance reporting and analysis.
• The Digital Marketing Analyst will play a key role in discovering traffic and performance patterns to help inform the strategy and translate findings into actionable recommendations. They will be responsible for supporting SBU web analytics tracking & reporting, online asset tagging, multivariate testing and engagement, and UX pathing analysis.
• Identify data collection and analysis processes and the planning, development, and execution of marketing analytics programs outlining specific measurement plans for campaigns, content or programs.
• Manage and maintain implementation of Google Tag Manager/Google Analytics across all SBU sites and pages.

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