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Digital Marketing Analyst

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Apex Systems
Published
August 28, 2018
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Description

Our client is seeking a Digital Marketing Analyst for the Safety & Graphics Business Group (SGBG) located in Maplewood, MN.

Job Summary:

The person hired for the position of Digital Marketing Analyst will work with divisional marketers across in Transportation Safety Division (TSD) and Commercial Solutions Division (CSD) to interpret and analyze digital marketing data, then provide insights and action plans to help business partners drive performance against key performance indicators.

Primary Responsibilities include but are not limited to the following:

  • Understands and fluently uses company technology & analytics tools (Adobe Analytics, Power BI, etc.) to measure & analyze online marketing performance
  • Build custom Adobe Analytics segments based on business measurement requirements (pages, sites, product pages, etc.); creates projects / reports and automates the delivery at customized intervals
  • Provides guidance on proper methodology to implement campaign tactics tagging & tracking set up across multiple channels & platforms (such as web, email, CRM, etc.); includes data collection & storage process and methodology for incorporating into reports
  • Understands digital marketing channels (SEO, PPC, Social, marketing automation) and tools used across the organization (BrightEdge, Moz, Google AdWords, Spredfast, Eloqua)
  • Understands the Customer Journey and uses that knowledge to actively develop metrics and KPIs for the end-to-end customer journey; makes recommendations for business marketing and/or operational improvements
  • Understands the Marketing-Sales lead process, how information is passed from system to system (company website, Eloqua, SalesForce), and how to access the data.
  • Consults with divisional marketers on digital marketing performance and communicates with confidence, clarity and credibility. Collaborates / partners with a divisions marketing organization and the Digital Resource Center team.
  • Combines and interprets multiple analyses of external and internal data to form a clear understanding of digital & traditional marketing channel trends, emerging priorities, issues, and opportunities.
  • Uses critical-thinking skills, conducts analysis of digital programs, and provides specific recommendations and actions aimed at driving business results and growth opportunities, balancing them against their impact on customer value and market dynamics.
  • Is fluent with a wide variety of reporting, analytical & statistical tools: Adobe Analytics, Microsoft Excel, Power BI, Microsoft Access and SQL

Basic Qualifications:

  • Bachelor's degree or higher from an accredited university
  • Minimum of three (3) years of experience in digital marketing
  • Combined experience in online marketing analytics, including website performance (i.e. Adobe, Google Analytics, etc.), ecommerce, email marketing, social, and/or online advertising
  • Experience with data visualization tools, such as Microsoft Power BI
  • Experience managing multiple projects concurrently

Preferred Qualifications:

  • Master's degree in Business Administration (MBA) from an accredited university
  • Minimum of five (5) years of experience in digital marketing
  • Experience with implementation of digital marketing tagging/tracking practices across multiple channels & platforms (such as web, email, CRM, etc.)
  • Experience with business reporting, visualization, and analytical tools, including MS Excel, MS Access, MS Power BI and SQL
  • Familiarity with Eloqua and SalesForce.com

EEO Employer

Apex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [Click Here to Email Your Resumé] 844-463-6178.

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