Connect with us

Digital Marketing Analyst

Published

on

O'Reilly Auto Parts
Published
February 18, 2021
Location
Springfield, MO
Category
Job Type

Description

The Digital Marketing Analyst is responsible for supporting the digital business unit in regard to analytics and reporting. Primary responsibilities will include reporting setup and maintenance, sales and inventory forecasting, and coordination and analysis of digital marketing related activities associated with driving site traffic, customer engagement, and conversion.

Essential Job Functions
  • Compile, organize, and reconcile data for a variety of teams and areas of focus.
  • Collaborate and partner with teams from multiple departments for reporting, metrics and recommendations (Marketing, Creative, IT, Merchandise, Pricing, Professional Sales, Accounting, etc.).
  • Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a daily, weekly, quarterly, and annual basis, or as needed by the business.
  • Partner with business stakeholders to analyze digital marketing campaigns for effectiveness and develop data informed actions that lead to improvements in campaign sales and other KPI's.
  • Assist in setting up, tracking, and reporting on a/b marketing test models. Measure, optimize and report outcomes of marketing tests.
  • Provide ongoing analysis and reporting of sales and margin drivers, identifying root causes, and opportunities to drive incremental growth.
  • Collaborate with other teams to conduct competitive analysis, sales analysis, and market research to identify opportunities for O'Reilly Auto Parts.
  • Translate raw data and marketing results into easily to understand findings including preparation of executive summaries and e-commerce business reviews.
  • Create Ad-hoc reporting and support of new report development as needed.
  • Assist with special department projects at the direction of the Supervisors, Managers, Directors, or Vice President.
Skills and Qualifications

Required:
  • Excellent analytical skills with demonstrated experience turning data into actionable insights.
  • Inquisitive and in constant pursuit of innovative ways to drive results; does not settle for the status quo.   
  • Ability to manage projects, be organized and set clear priorities.
  • Excellent written verbal and communication skills.
  • Proactive self-starter who is comfortable in a team oriented work environment.
Desired:
  • Bachelor's degree in marketing, business, or equivalent.
  • 1-3 years of direct and hands-on digital marketing experience (search engine optimization, website analytics tools like Google Analytics, Google Adwords, etc.).
  • Experience working with cross-functional teams with an ability to influence others internally and externally.
  • Knowledge of internal O'Reilly processes.
  • Automotive knowledge.

Benefits

All full time team members are eligible for a benefits package that is designed to offer convenience and security to our team members and their families. Programs, resources and benefit eligibility varies based on employment status, average hours worked, location and length of service. For detailed benefits info, please click here or type http://bit.ly/ORLYBenefits in your browser.

Apply
Drop files here browse files ...
Captcha

Related Jobs

Digital Marketing Analyst   Chicago, IL new
February 20, 2021
Digital Marketing Analyst   Philadelphia, PA
February 5, 2021

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Wordpress Hosting
Continue Reading

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Logos
Continue Reading

Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

Published

on

Never get Hulu
Continue Reading

Categories

Archives

Digital Marketing Job Board

Trending

Are you sure you want to delete this file?
/