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Digital Content Specialist



August 26, 2020
Milwaukee, WI
Job Type



The Digital ContentSpecialist create, implement and optimize content that differentiates the Zurnfamily of brands and products online. Through creating high quality copy andassets, this position will drive organic traffic to product pages,differentiate products verses the competitive set and improve Zurn’s search ofvoice online. This position will also create blog content, editorials andin-line content that tells the story of our product offering.


  • Create enhanced content including selling copy,specifications, product benefits, UGC, photos/videos as well as other assets todrive the sale of items online
  • Create blog content that drives traffic organictraffic and search share.
  • Create high quality in-line and A content thatdifferentiates the product online.
  • Grow share of voice by optimizing content for SEO and varioussite search platforms and utilize third-partyanalytics platforms to monitor success
  • Determine taxonomy and parent-child relationshipstructures within eCommerce to maximizelisting authority, share of voice andrevenue
  • Improve conversion rate performance throughdistributors eCommerce websites
  • Lead competitive benchmarking of eCommerce product performance on distributorswebsites   
  • Collaborate with the internal stakeholders such assales, product marketing and product management to facilitate the adoption ofZurn products on channel partner and marketplace websites


  • Bachelor's degree in Business,Marketing, or related field
  • 3-5 years of experience in digitalmerchandising with a strong emphasis ineCommerce growth
  • Expert in content creationthat drives visibility and conversion online
  • Proven experience usingdata to drive incremental sales growth
  • Well versed in socialmedia, blog creation and inbound marketing stratgies
  • Experience with mapping, loadingand syndicating product content to distributors
  • Experience using onlinescraping technology is highly preferred
  • Well versed in A / inlinecontent
  • Proficient extracting andstandardizing data from a wide variety of platforms
  • General knowledge ofdigital space including demand generation, ad retargeting, email marketing SEM,etc.
  • Passion for emergingtechnology
  • Experience in thecommercial plumbing industry is a plus

Capabilitiesand Success Factors

  • Demonstrated digital skillsand proven ability to deliver results in a fast-paced environment
  • Self-starter,high-performing team player adept at developing and shaping digital productstrategies
  • Strong drive for results
  • Works to fully understand end user needs and company objectives
  • Excellent communication(written and verbal) skills.
  • Project management skills
  • Uses technology to speedwork execution
  • Flexibility to adapt todeadlines, changing schedules, and priorities


Rexnord®is a $2 billion multi-platform diversified global industrial company. Withinour platforms, we serve a wide array of growing, global end markets by offeringthe broadest, most reliable product portfolios and trusted brands in ourindustries. Within Process & Motion Control, we design, manufacture, marketand service specified, highly engineeredmechanical components used within complex systems where our customers’reliability requirements and the cost of failure or downtime are extremelyhigh. Within Water Management, we design, procure, manufacture and marketproducts that provide and enhance water quality, safety, flow control and conservation, in which customers specifyour products due to performance, life cycle and project cost, and our servicelevels. Founded in 1892, Rexnord is headquartered in Milwaukee, Wisconsin,U.S.A. and employs approximately 7,400 associates worldwide. For moreinformation about the company visit


Zurn Engineered WaterSolutions® is a recognized leader in commercial, municipal, and industrialmarkets.  Zurn manufactures the largestbreadth of engineered water solutions in the industry, including a widespectrum of sustainable plumbing products. Zurn delivers total buildingsolutions for new construction and retrofit applications that enhance anybuilding’s environment.

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