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Digital Content Manager

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Express Employment Professionals
Published
November 3, 2020
Location
Carrollton, TX
Category
SEO  
Job Type

Description

Express Employment Professionals has teamed with one of the top eCommerce enterprises in the country with over 20 years of experience. We are currently seeking a Digital Content Manager , a talented strategist who will take the lead on the planning, creation, and analysis of digital content across multiple channels for a prominent B2B distributor within the general merchandise industry.

You will be responsible for developing and maintaining web content on multiple websites and creating day-to-day email marketing campaigns.

Responsibilities:

Plan and develop site content that is consistent with our brand identity and supports the company’s overall objectives.

Develop and manage a content marketing calendar, complete with a short-term and long-term marketing targets.

Optimize content according to SEO best practices and Google’s accessibility guidelines.

Use content management systems to deploy and manage content and analyze website traffic.

Manage and execute email marketing programs from beginning to end, including strategic development, design, planning, targeting, QA testing, execution, reporting, and optimization.

Execute programs meant to drive revenue, acquire new customers, and retain existing customers.

Design and create coordinating PDF sell sheets for certain email campaigns (to be distributed to our team of Account Executives and used as a selling tool).

Understand and develop segmentation strategies, and logical conditions to filter and target relevant segments.

Remain current with email marketing best practices, CAN-SPAM compliance, deliverability, and list management.

Build a solid understanding of our customers’ industry and pain points, and develop strategic programs to alleviate those pain points and help customers meet their business objectives.

Manage the overall email lifecycle – including new customer acquisition and customer retention programs.

Leverage data and metrics to gain insights into the program performance.

Effectively communicate program results and key metrics to senior management.

Continuously optimize programs based on key metrics and results.

Perform administrative functions with regard to the website.

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