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Content Writer

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Husch Blackwell LLP
Published
August 10, 2018
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Blog  
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Description

Husch Blackwell LLP is a full-service litigation and business law firm with multiple locations across the United States, serving clients with domestic and international operations.  We have an immediate opening for a Content Writer in our St. Louis, Kansas City, or Milwaukee office.   

The Content Writer will create compelling, well-researched externally facing content for the firm’s marketing efforts, such as biographies, blog posts, white papers, case studies, articles and web copy. Key to this position, the Content Writer owns the life cycle of all website bios, beginning the day Client Development learns the professional is joining the firm through photography needs and initial bio creation, approval and posting, to regular updates and improvements, to removal if appropriate. As biographies are key to developing relationships and landing work, they should communicate each professional’s unique experience, reinforce key messages about their ability to service clients, and help to create and enhance their personal brand. In all efforts, the Content Writer presents information in a straightforward, relatable and engaging manner so it appeals to clients and prospects. The Content Writer develops trusted partnerships with our professionals to achieve these goals. Essential job functions include:

Biographies: 

  • Manage the website biography process, beginning with Client Development’s “Getting Started” onboarding email for attorneys. Ensure timely posting depending on start date and timely removal depending on departure date.
  • Interview, write and edit bios for all professionals who require one on the firm’s website. Ensure all bios are kept current by tracking updates and monitoring HR notifications. Proactively review and update, and suggest enhancements as part of a formalized process and editorial calendar.
  • Coordinate work of any independent contractors assisting with bios, including writers and photographers.
  • Ensure each professional’s headshot is scheduled in a timely manner and secure photos for Outside the Office bio tab.
  • Work with Digital Marketing Manager to ensure attorney LinkedIn profiles are up-to-date based on bio content.

Blogs: 

  • Conduct thoughtful research to develop blog editorial calendars and draft timely blog posts, if needed, that resonate with the firm’s audiences. Posts should present complex information in a digestible manner while reflecting an understanding of our clients’ needs. Navigate approvals.
  • Coordinate with Advertising & Integrated Marketing Strategist to maximize opportunities for SEO.
  • Learn WebBack CMS tool and post all bios, bio-related items and blog write-ups.
  • Maximize synergies with social media (e.g., LinkedIn). Work with Digital Marketing Manager to repurpose blog content on firm social channels as well as attorney profiles.
  • Incorporate best practices in search optimization. 

Additional External Content: 

  • Solicit, write, edit, post and track client successes, case studies, testimonials and representative client listings, including managing the approval process.
  • Produce other content as needed for marketing efforts, such as white papers, articles and web copy. 

Other: 

  • Ensure projects adhere to brand standards, tone and messaging.
  • Identify best practices and process improvements to streamline work and create efficiencies.
  • Contribute to other writing-related projects as time warrants.
  • Other duties as assigned.
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