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Content Strategist

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on

Robert Half
Published
January 12, 2021
Location
Cary, NC
Category
Blog  
Job Type

Description

Ref ID: 03220-0011664591

Classification: Content Strategist

Compensation: DOE

TCG is partnering with a B2B tech company on their search for a Content Marketing Specialist. The Content Marketing Specialist is responsible for developing marketing content such as webinars, newsletters, ebooks, blog posts, videos, case studies, infographics, reports, social media, email, and other marketing channels.

Key Responsibilities:
• Manage and build out marketing content strategy for a B2B, technology company
• Deliver a consistent, on brand, impactful marketing message
• Develop, edit, and proof content for accuracy
• Build out and manage content calendar across relevant social channels
• Analyze results and deliver on content KPIs
• Adapt to new content plans and pivot quickly
• Understand brand voice and adjust according to different audiences

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