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Content & Online Marketing Coordinator

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Published
February 3, 2021
Location
New York, NY
Category
Job Type

Description

Content

  • Contribute to the content ideas and create content for various channels and asset types, including evergreen web content and blog posts, email, social posts, infographics/video scripts, ads, presentations, and collateral – ensuring consistent tone of voice across all channels.
  • Assist with developing communication strategies and editorial calendars
  • Research and understand applicable subject matter
  • Understand audience-specific relevance and messaging nuances; build storylines
  • Manage internal review process and coordinate with other team members on the execution

Social Media

  • Manage social presence and social editorial calendar for a meaningful social presence; monitor effectiveness of posts to continuously improve engagement

  •        Online Reputation
  • Coordinate online reputation management:
  • Monitor incoming reviews/post, post responses where needed, funnel issues internally to right person, consolidate monthly report and list of suggestions
  • Act as day-to-day liaison for reputation vendor

Paid Media

  • Conduct paid media campaigns/SEM either in-house or in conjunction with an agency
  • Where an agency is involved, act as day-to-day liaison, coordinate efforts, and ensure timely and accurate completion of agency’s deliverables
  • Collaborate with other team members on the set-up of campaigns, including landing pages, assets, UTMs, Salesforce/Pardot campaigns, reports & dashboards
  • Use testing to continuously improve campaign results

Other Marketing

  • Help with inbound lead cleaning and research in Salesforce
  • Stay abreast of new methodologies, tools and technologies
  • Work with marketing peers and cross-functional teams to
  • Support overall integrated campaign strategy and plans, working with the Marketing team to implement key themes and messages
  • Conduct A/B tests, share learnings with Marketing team for decisions on how to optimize
  • Manage lead source tracking for campaigns using inbound links in coordination with team
  • Help out with design-related tasks, execution/deployment of content, and other department/administrative/operational efforts as needed.

Education/Experience: 

  • BA
  • Minimum of 2-3 years of experience
  • Copywriting
  • MS Office (Excel/Word/PowerPoint)
  • Google Analytics
  • SEM tools

Other Skills:       

  • Ability to understand complex information (such as insurance regulations), distill difficult subject matter into easy-to-understand content, and to do that from the lens of the customer, with constant focus on why is this relevant, what it means, and how it impacts the customer
  • General understanding of content and language on SEO
  • Understand the logistics and parameters of conversion tracking to assure proper lead source identification (e.g. UTMs, ideally their Google Analytics implications and Salesforce integration)
  • Proven problem-solving aptitude along with critical and data analysis skills
  • Self-starter with initiative and the natural inclination to go get answers
  • Quick learner who can take on to new challenges easily
  • High attention to detail, deadlines and processes
  • Works well in team and matrix organization
  • Exemplary work ethic and follow-through with results

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