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Content Marketing Manager

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on

AdhereHealth
Published
January 5, 2021
Location
Franklin, TN
Category
Blog  
Job Type

Description

General Purpose:

The Content Marketing Manager (CMM) develops, owns and executes AhereHealth™ and AdhereRx™ content marketing strategies and is responsible for managing and quality checking all published content, including but not limited to: sales enablement materials, sales collateral, email, social media, web and digital content, press releases, white papers, articles, blog posts, e-Books, presentations and infographics. In addition to writing original material, the CMM manages third-party content writers to ensure all content follows our brand look/feel/voice. The CMM is responsible for obtaining final content approvals prior to publication and always keeps the end user top of mind, ensuring our stories are told effectively and are optimized to generate engagement that leads to revenue growth, client retention, and improved brand awareness and recognition.

Essential Duties & Responsibilities

For both AdhereHealth™ and for AdhereRx™:

•    Create and manage quarterly content calendars

•    Conduct research on industry-related topics, combining online sources, Google Alerts, interviews, studies, and other relevant sources and SMEs, to generate ideas for the most relevant and timely content

•    Ensure all content pieces produced have a key objective (lead generation, brand awareness, thought leadership), meet an industry need/demand, address a key buyer persona and/or line of business 

•    Work closely with the public relations manager to research and recommend opportunities to co-author and publish content (blog posts, articles, white papers, videos, podcasts, etc.) with key publications, industry leaders, and clients

•    Stay current on marketing content best practices; serve as resident expert and primary resource in writing and content management

•    Write short-form content; interview and collaborate with SMEs, agencies, and freelance writers to create and edit long-form content

•    Interview customers to develop testimonials for digital mediums and to identify customer case study opportunities; work with internal SMEs and the public relations manager as necessary to complete and publish case studies

•    Manage the storage, version control, and distribution of all Revenue Marketing Team finished/approved content

•    Coordinate with creative designer(s) to illustrate content to enrich the brand; ensure all-around consistency (style, fonts, images and tone)

•    Manage all third-party (agency, freelance) writers and projects

•    Proofread all content for accuracy and brand compliance prior to publication

•    Assist the public relations manager as needed to complete applications and abstracts for awards and for speaking engagements (events, webinars, podcasts, etc.)

•    Work closely with Offering Management (product marketing team) to adopt product messaging and positioning that aligns with branding and product strategy for all public facing content 

•    Write/edit, produce, and distribute new and/or updated content that appeals to buyer personas, attracts prospects, and boosts brand awareness

o    Content includes but is not limited to: internal communications, web copy, campaign copy (inbound and outbound), newsletters, case studies, white papers, infographics, blog posts, articles, collateral, videos, presentations (in-person or webinar), social media, buyer enablement materials (FAQs, assessments, and checklists), and sales enablement materials (sell sheets, talking points, and sales presentations).

Leadership Duties (If Applicable)

Oversees the work of all third-party (agency and freelance) writers; manages all third-party content projects

Education & Experience

•    Bachelor’s degree in communications, writing, publishing, advertising, or related liberal arts field required

•    Work experience: 5+ years of copywriting or editing at an advertising agency, in-house, or as a contracted writing professional with some experience in content management, preferably in B2B and/or healthcare

•    Mastery of short-, medium-, and long-form storytelling for different channels

•    Track record of creating content that converts customers and supports sales goals

•    Experience adapting style and tone per brand voice guidelines and target audience/buyer personas

•    Experience conducting deep industry research using multiple sources

•    Working knowledge of keyword research and SEO standards for fine-tuning copy

•    Deadline-driven with strong organizational skills; experience juggling multiple projects

•    Proven ability to learn new industries quickly and in an ongoing manner

Minimum Physical Requirement:

The Content Marketing Manager will perform his or her work in a general office environment using standard office equipment.  The following demands are representative of those that must be met by an employee to successfully perform the essential functions of this job:

•    Regularly lift and/or move up to 10 pounds

•    Bend, twist or stoop on a repetitive and continuous basis

•    Stand and remain on feet for extended periods of time

•    Operate various business instruments, including computers, printers/scanners/fax machines, requiring manual dexterity

•    Sit and concentrate for long periods of time to compute, examine, and interpret data

•    Read paperwork and computer monitors, requiring visual acuity

Skills

•    Understand the differences in approach for B2B and B2C marketing and how the written word encourages a specifically desired response from the end user

•    Exceptional attention to detail with proven project management skills, including the ability to handle multiple complex projects simultaneously targeting multiple audiences

•    Energetic self-starter with strong work ethic and track record working across multiple industries or product lines providing creative content with measurable success metrics

•    Limited travel to less than 10%

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