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Content Manager

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DMI MARKETING INC
Published
October 6, 2020
Location
Hingham, MA
Category
Blog  
Job Type

Description

Description:
As part of a high-performance team, the Content Marketing Manager is responsible for overseeing the overall content strategy, including curating high-quality content to support DMI's B2B growth objectives. The Content Marketing Manager is a digital athlete who implements strategy across product marketing collateral, website content, media and public relations, digital ad copy, email marketing, and other external communications. This role will lead DMI's social media and blog strategy and will work closely with the Campaign Manager to ensure brand/voice consistency across all lead/customer campaigns. This role reports directly to the VP of Marketing.

Essentials roles and responsibilities:

  • Prepare comprehensive content strategies that align with company goals
  • Plan, create and oversee the content production of all sales and marketing materials
  • Brainstorm and collaborate with team for new ideas and content strategies
  • Build a following on social media; post innovative content
  • Create schedule and calendar plans for content releases
  • Manage all online and print content materials and campaigns
  • Manage content on the website, social media pages, email campaigns, and responses
  • Monitor, track, and document content results; analyze data/returns/customer response
  • Research markets and industries to compare strategies
  • Collaborate with campaign managers, creative team, and designers
  • Edit, proofread and improve posts and liaise with colleagues to ensure brand consistency
  • Develop and maintain an editorial calendar
  • Ensure compliance with law (e.g. copyright and data protection)

.

Requirements:

  • Bachelor's degree in communications, marketing, journalism, English, or related field
  • 3-4 years' relevant experience (B2B professional services marketing preferred)
  • Aptitude for persuasive writing for communications with editing and proofreading skills
  • Up to date on cutting-edge marketing communications techniques and technology
  • Proficient computer skills, including Microsoft Office Suite, SalesForce, & Marketing Automations Systems (HubSpot or Pardot preferred)
  • Familiarity with keyword placement and SEO

About DMI:

DMI is a national independently-owned marketing organization with more than 25 years of financial stability and success. Since opening our doors in 1989, our mission has been to provide exceptional marketing, sales consulting and business management services. We provide our advisors access to highly-rated carriers, competitive products, and service excellence that directly impact their bottom line.

Salary and Compensation:

  • Base Salary is determined based on experience and ranges from $70,000 – $75,000
  • Offering a full range of benefits including health/medical, dental, 401k with company match and other supplemental benefits

Company Incentives:

  • DMI offers employees to take advantage of our company season tickets to the Patriots games.
  • We offer many fulfilling community service opportunities and exciting team bonding experiences.
  • If you are looking to join a team with fun, positive morale, then DMI is the right place for you!
  • Ability to grow professionally by attending company provided sales training
  • This position is full-time at our Hingham, MA located but has the ability to work full remote depending on your location.

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