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Consultant, Digital Marketing

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Cardinal Health
Published
May 21, 2020
Location
Twinsburg, OH
Category
Job Type

Description

What Digital Campaign Management Development contributes to Cardinal Health

Digital Campaign Management is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

  • Creates compelling marketing programs to drive revenue and sales in support of business objectives.
  • Plans, manages and executes all web, SEO/SEM, marketing database, email, social media, advertising, and promotional campaigns.
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
  • Collaborates with internal teams and vendor partners to achieve desired results.

Accountabilities

We are looking for a mission-driven marketer to lead the development of a customer-first, cross-channel digital marketing strategy to support our direct-to-consumer diabetes business. This role requires broad digital marketing experience with specific knowledge of digital marketing strategy, content marketing, search engine optimization (SEO), paid media advertising, and web analytics.

  • Lead development and execution of cross-channel digital marketing strategy to achieve annual revenue plan
  • Collaborate with internal stakeholders to exceed revenue plan & drive customer experience enhancements
  • Manage diabetes content and media budget and assist with annual planning
  • Plan, manage & execute all diabetes acquisition and retention marketing programs including paid media channel and content marketing campaigns
  • Oversee execution and day-to-day management of agency and content partners
  • Ensure that content is consistent with overall business objectives, is optimized for SEO, and reflects company’s style and voice
  • Ensure content is properly leveraged internally and externally across multiple channels
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Maintain tracking software for content ranking, reach, and engagement
  • Perform content audits with gap analysis to develop content that drives results
  • Analyze results, oversee testing, and ensure media and content strategy meets objectives
  • Identify key metrics and collaborate with analyst to establish scorecards to assess digital channel effectiveness and return on investment of efforts by channel
  • Create and maintain performance reports for internal stakeholders that track and interpret key metrics, and respond to ad-hoc requests for analytics data and reports
  • Collect data on consumers, competitors and marketplace and consolidate into actionable items and reports
  • Make actionable recommendations for site, email, and customer experience improvements
  • Research, create, and edit content for all marketing vehicles: emails, website, media, marketing materials
  • Support diabetes digital components of future state project
  • Stay apprised of competitor initiatives, industry trends, and emerging platforms and technologies

Qualifications

  • Bachelors degree in related field, or equivalent work experience
  • 4+ years experience in related field, preferred
  • Proven work experience with digital marketing channels including SEO, content marketing, display advertising, paid search, and paid social
  • Excellent quantitative and analytical skills, experience developing performance reports using web and business metrics
  • Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience
  • Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it  
  • Proven ability to influence cross-functional teams across the organization without formal authority
  • Confidence in taking ownership and passion in driving changes in a fast-paced and collaborative working environments
  • Exceptional project management, presentation, and communication skills

What is expected of you and others at this level

  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
  • May contribute to the development of policies and procedures
  • Works on complex projects of large scope
  • Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
  • Completes work independently receives general guidance on new projects
  • Work reviewed for purpose of meeting objectives
  • May act as a mentor to less experienced colleagues

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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