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Communications Manager

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Robert Half
Published
January 12, 2021
Location
Boca Raton, FL
Category
Blog  
Job Type

Description

Ref ID: 01020-9502815413

Classification: Communications Manager

Compensation: $75000.00 to $90000.00 yearly

Seeking a Communications Manager to lead internal and external communication, ensuring its messaging is consistent, engaging, and builds brand recognition. A content marketer who brings voice to brands through writing and design and improves engagement and retention through an understanding of the buyer’s journey and business goals.
 
In this role, you will be responsible for defining, guiding, and developing our brand voice and messaging to ensure our company is well-positioned. You will report to the VP of Marketing, and work hand in hand with our design team to make our brand come to life with compelling copy. KPIs for this role include increasing brand awareness via search volume and traffic, as well as increasing lead generation through content marketing channels (email, social, search).
 
You will conceptualize, plan, and implement effective strategies for brand collateral, public relations, email marketing, SEO, social media content, pitch decks, employee communications, and more.
 
Responsibilities:

• Define/refine the brand voice, and ensure it evolves over time as necessary. Lead, develop, and implement communication and marketing strategies. Create and maintain brand standards – voice, style, and guidelines.

• Develop product positioning and value propositions that translate into clear messaging.

• Develop compelling content that makes prospects want to learn more. We are creating a new category in our market and will need heavy education-based marketing and sales content to ensure the value of our products and services are communicated effectively.

• Drive strategic communication planning and execution; Develop and distribute communication materials/messaging to internal teams.

• Plan and manage the design, content, and production of marketing materials in both online and offline channels.

• Create and coordinate product content for email newsletters, social media, website, digital ads, direct mail, videos, webinars, sales enablement tools, white papers, case studies and blog posts.

• Oversee all content for internal communications (i.e. memos, newsletters), company website, public relations (i.e. press releases), and social media outlets.

• Manage email content strategy, including automated campaigns that span the customer journey. Consistently craft email subject lines and body copy that maintain or increase open and click through rates.

• Develop campaigns across multiple channels—from conceptualization to execution.

• Conceptualize ways to maintain and/or increase brand awareness and lead generation through content marketing channels.

• Collaborate with design team on visual concepts for marketing campaigns.

• Continuously optimize content based on insights learned from marketing analytics.

• Created pitch decks showcasing the company’s capabilities to generate new business.

• Oversee content development and all written materials for key members of the Executive Leadership team including but not limited to speeches, bylines, blog posts, announcements, and press releases. Build new and/or expand existing executive thought-leadership campaigns. Identify opportunities for alignment between executive communications programs and ongoing integrated marketing and communications campaigns.  

• Serve as editor-in-chief for all content to ensure quality, clarity, and consistency. Drive the end-to-end content production process – developing ideas, researching, and writing, editing, and fact-checking, and driving design.

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