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Associate Marketing Manager

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Cost Plus World Market
Published
September 3, 2018
Location
Category
Blog  
Job Type

Description

General Overview:

The Associate Marketing Manager supports overall marketing strategy and programs to drive awareness of the brand, including external creator/influencer content, licensed product collections, promotional programs like store activations and sweepstakes, and store/external events. This position will also lead plans to drive amplification of these programs on our digital channels: social media, worldmarket.com blog, email, and paid social. This role collaborates with internal and external stakeholders and supports key business goals including driving new user acquisition, increasing engagement & conversion, and building brand affinity.

Principal Duties and Responsibilities:

  • Partner with Social Media Team and key internal stakeholders to plan influencer content including develop concepts, themes, messaging, product features, and budgets to execute content plan.
  • Partner with SEO team to ensure all campaigns and initiatives align with trending keywords. Ensure that applicable content is ADA compliant
  • Manage administrative tasks regarding content: creative needs, contracts, timelines and payment for both wm.com/blog and influencers’ blogs. Confirm that deliverables are on time and on budget
  • Communicate status of all deliverables to stakeholders as needed (weekly alignment meetings, via email, etc) and ideate best ways to optimize content on email, social, paid social.
  • Oversee day to day business of the World Market blog including blog post execution, file management on both server and WebDam platform, comment regulation, vendor invoices and budgeting.
  • Coordinate marketing needs for licensed products: work with merchants and studio representatives to ensure that creative assets are trafficked & approved. Track sales of licensed collections for royalty payments.
  • Support key store activation programs (Outdoor and Holiday) and promotional campaigns (sweepstakes, Black Friday, Friends & Family, etc)
  • Assist in executing store and external events as needed.
  • Analyze sales trends and monitor competitive activity to identify consumer needs and market trends
  • Apply data to inform decisions; research best ways to meet business goals

Job Requirements:

  • A minimum of 2-3 years of experience with digital content and strong project management background. Very detail-oriented with bias for action and focus on deadlines.
  • Effective communicator and collaborator; able to convey business objectives build successful relationships with internal stakeholders, influencers, and agency partners.
  • Strong organizational, time management and prioritization skills with ability to manage multiple projects simultaneously.
  • Ability to interpret analytics and make data-driven decisions
  • Excellent team player with the ability to apply innovative ideas and critical thinking to projects. Creative, “out of the box” thinker who can bring new ideas to the table
  • Ability to anticipate needs, innovate and flourish in a fast-paced retail environment
  • Experience within multi-channel retailers preferred
  • Proficient in Microsoft Office Suite tools specifically Excel, Word and PowerPoint. Plus: experience with WordPress and project management tools such as Basecamp and Slope.
  • Bachelors degree in Business or related field
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