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Associate Director of Digital Experience, eCommerce, and SEO

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Published
December 22, 2020
Location
Framingham, MA
Category
SEO  
Job Type

Description

Ideal candidates will have:

  • Bachelor’s Degree and 8+ years of website management experience
  • Experience managing direct reports
  • Ability to develop web content and navigation flows; ability to create a look and feel that supports the core brand and business objective of driving more transactions online
  • Understanding of web design: user-centered research and analysis, information architecture strategy and development, content strategy, web design, and usability best practices
  • Strong domain experience on A/B testing, CMS creation and management, UX research, qual/quant to ensure the voice of the consumer is front and center
  • Previous experience with Google Analytics, tag management, SEO, and other site tools to inform strategy and optimization
  • Ability to understand the consumer’s POV and consider it when making business decisions
  • Ability to analyze traffic, sales, and conversion data and take action on improving the business metrics
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