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Account Executive – Consultative Selling for Marketing Research Service



Who's Mailing What
June 28, 2020
Cape Coral, FL
Job Type


Ready for your efforts to have a BIG impact on shaping a company? Who’s Mailing What! (WMW) is

growing our sales team!

Who’s Mailing What! is a leading-edge competitive intelligence and market research platform that provides clients with real-time access to marketing and direct mail materials. It’s the world’s most complete online library of direct mail samples, sales letters, postcards and flyers and the go-to resource for direct marketers, copywriters, designers and everyone involved in direct mail marketing.

Trade in that bureaucratic environment and work with a team who likes to push up their sleeves and face the challenges & successes together. Everybody is part of the decision process and responsible for our achievements.

Our culture is very entrepreneurial and rooted in transparency, collaboration, empowering individuals and getting things done!

Sound like the kind of place you could call home? If you have a strong desire to learn what it takes to

build an enterprise SaaS (Software as a Service) based service business, enjoy building relationships and working hard in a fast paced environment, check us out!

The Role

You will play a key role in generating interest and driving company growth through customer acquisition.

As part of our outreach team, you will master the ability to evangelize the WMW story and identify, source and close good-fit prospects.  Our prospects are creative professionals, such as copywriters and advertising agencies, as well as direct marketers who seek competitive intelligence.

WMW! has been established for 30 years and has strong brand recognition among the direct marketing community.  We recently acquired the company after it was allowed to decline and we have been funded by a private equity to update the service.

What You’ll Do

● Engage in pre-sale research to identify likely outreach targets.

● Drive customer outreach and leverage our family of companies’ network to find and compose

thoughtful introductions.

● Set online meetings with potential customers to discuss our product offerings. Critically evaluate what parts of our presentation and product resonate with customers and which parts don’t.

● Generate new leads and collaborate closely with the rest of the sales team to build our sales


● Employ lead follow-up skills and quickly respond to and qualify leads from marketing generated

campaigns and incoming phone and web inquiries.

● Actively prospect, nurture, educate and qualify target prospects to create sales-ready

opportunities; make strategic outbound calls & emails daily.

● Build and drive territory/account sales plans for assigned geographic territory/verticals/named

accounts and meet and exceed sales goals through value selling.

● Deliver presentations/demonstrations highlighting the benefits of WMW and Who’s Inspired By


● Maintain an understanding of key industry trends and competitive issues and products.

● Provide regular reporting of pipeline and accurate forecasts through CRM.

● Achieve or exceed monthly quotas of qualified appointments/demos scheduled and deals closed.


● 3+ years experience working in inside sales or lead generation

● Experience in outbound cold calling targeting multiple level contacts including executive


● Success in prospecting new markets in a business to business environment and closing new business

● Proven track record of selling success at an early- to mid-stage company

● Appreciation for data and a true passion for the products we’re building

● Experience working with sales tools and enjoys exploring new technologies

● Superb communications skills, both verbal and written, with an ability to demonstrate product

highlighting benefits/advantages/features

● Self-starter who wants to win, has high-energy and can work well in a fast-paced environment

● College degree or equivalent work experience

Desired (but not critical)

● Experience with marketing data solutions, data intelligence or marketing analytic solutions

● Experience with introducing (or re-introducing) brands to the market

● Proven track record selling to C-Suite/owners of companies.

To love it here, you’ll need:

● A love of an entrepreneurial environment

● The drive to make our best better, every day

This position is open to those in, or willing to relocate to, the Cape Coral/Fort Myers, Florida area. Remote candidates will be considered, sales and industry experience will be required for remote consideration.

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