Course Outline

Course Outline

detailed plan chartThe Learn About The Web educational platform is divided into 9 self-guided modules:

Introduction, Brainstorming, Designing a Website, Building a Website, Buying a Website, Outsourcing, Marketing a Website, Monetizing a Website and Maintaining a Website.

Each of these modules weave together core business and technology concepts and are designed to build upon each other.

They provide students with the tools to efficiently, affordably and effectively create a thriving, fully functional website.

To reinforce the concepts, at the conclusion of each module, students are offered key terms and optional short exercises and quizzes.

Let’s take a look at the structure of each module:

Course Modules

Section 1 | Introduction

The first module in the series lays the groundwork for the rest. We level set by discussing the history of the internet and key concepts foundational to creating an online presence.

In this module, we explore domains, web hosting, and the elements of a website as well as the types of websites in use today.

In addition, we shed light on search engines and search engine optimization (SEO).

Section 2 | Brainstorming

Brainstorming and research

How do you go from an idea to a qualified, well researched and viable concept? This module walks you through strategies for evaluating online supply and demand, finding a niche market, and validating ideas.

In addition, we evaluate business concepts and business models, the different types of website content, sources of motivation and inspiration, key success factors and market analysis.

Section 3 | Designing a Website

Designing a website

In this module, we walk through the process of creating a successful website design from a concept. This includes strategies for branding, color, user interface options and navigational design and introduce common design tools.

In addition, we’ll talk about functional and technical requirements for a website, look and feel (aesthetic), website navigation, tools selection, build vs. buy analysis, performance considerations, and high-level cost estimates.

Section 4 | Building a Website

Building a website

Once the design choices are made, it’s time to start building the website, blog or application.

In this module, we’ll discuss the tools and techniques available for building a web property. This includes an overview of HTML, programming tools, image types and usage, online video and multimedia, use of scripts, and audio tools.

This section also delves into hosting models and options as well as performance tools.

Section 5 | Buying a Website

Buying a website

It’s also perfectly reasonable to skip all the designing and building. You can just find the website that you want and buy it.

This module helps you learn how to evaluate a website for purchase. From the pros and cons of buying a website, site evaluation to contract negotiations, we cover it all.

We look at the process of buying a website including discussion of due diligence, valuation of a website, negotiations as well as best practices for website acquisition.

Section 6 | Outsourcing


Outsourcing is an integral part of website development for consumers and small businesses. If you are efficient and strategic, you can accomplish a lot with external help.

In this module, we teach you how to define tasks, where to find resources and how to manage your projects successfully to completion.

Additionally, this section will cover security, ethical, and contractual risks, specifically related to intellectual property (IP), tool and vendor selection processes and project management.

Section 7 | Marketing a Website

web marketing - marketing a website

Hopefully at this point, you have a functional and attractive website. Now you need to bring visitors and customers to your door.

In this module, we’ll walk you through various strategies and methods for attracting web traffic, strategies and tools for building, growing, and sustaining a community of engaged customers, members, and business partners.

In addition, we’ll discuss marketing methods including organic and paid traffic, traffic analysis and the incorporation of social media tools and techniques into your plan.

Section 8 | Monetizing a Website

monetizing a website

What’s the point in getting lots of traffic to your website if you’re unable to convert those visitors into customers? Once again, we can help.

In this module, we’ll teach you how to convert visitors into paying and satisfied customers using strategies designed to appeal to your site’s target audience. We’ll discuss monetization and new economic models, including affiliate sales, banner advertising, direct advertising and more.

We’ll also show you tools you can use to track and receive payments, walk through establishing partnerships and joint ventures (JV’s) and talk about ethical and income tax implications.

Section 9 | Maintaining a Website

website maintenance

Hopefully at this point, you have a thriving and profitable website on your hands. The trick now is to optimize and maintain.

In this module, we will give you the tools and techniques you need to optimize the quality of the website you own and maintain profitability over time.

We’ll go over ongoing maintenance requirements for your website including tools, plugins, performance metrics, analytics, caching, Content Distribution Networks (CDN’s) and more.

How is this different from other online courses?

That’s a logical question to ask at this point since there are so many websites who claim to teach a lot of the same material.

There are four main differences between our premium coursework and our competition.

First of all, this material is developed by people who actually have online businesses. The course work is not based on hypotheticals and theories but comes from the experience of people who have made hundreds of thousands of dollars online.

Second, this material is holistic, we took years to study all the pieces of the puzzle and arrange them in the right order for you. We assumed that a lot of people would come to this material with no previous experience and the material is comprehensive.

Third, we are the only company that has a mix of management consulting AND online marketing experience. As we have said before, first and foremost, an online business is a BUSINESS. We tie the tools and technology back to business strategies you need to be successful online.

Fourth, we are honest about how challenging this is. A lot of companies guarantee that you will be successful online and that’s unethical. No one can make you that promise. We can however promise that we will teach you and give you the tools you need.

Ultimately, we’ll provide you with the education, tools and platform you need to learn this stuff. Our goal is to create some structure and repeatable processes that will help you become successful online.