The Learn About The Web educational platform is divided into 9 self-guided modules:
Introduction, Brainstorming, Designing a Website, Building a Website, Buying a Website, Outsourcing, Marketing a Website, Monetizing a Website and Maintaining a Website.
Each of these modules weave together core business and technology concepts and are designed to build upon each other.
They provide students with the tools to efficiently, affordably and effectively create a thriving, fully functional website.
To reinforce the concepts, at the conclusion of each module, students are offered key terms and optional short exercises and quizzes.
Let’s take a look at the structure of each module:
Section 1 | Introduction
The first module in the series lays the groundwork for the rest. We level set by discussing the history of the internet and key concepts foundational to creating an online presence.
In this module, we explore domains, web hosting, and the elements of a website as well as the types of websites in use today.
In addition, we shed light on search engines and search engine optimization (SEO).
Section 2 | Brainstorming
How do you go from an idea to a qualified, well researched and viable concept? This module walks you through strategies for evaluating online supply and demand, finding a niche market, and validating ideas.
In addition, we evaluate business concepts and business models, the different types of website content, sources of motivation and inspiration, key success factors and market analysis.
Section 3 | Designing a Website
In this module, we walk through the process of creating a successful website design from a concept. This includes strategies for branding, color, user interface options and navigational design and introduce common design tools.
In addition, we’ll talk about functional and technical requirements for a website, look and feel (aesthetic), website navigation, tools selection, build vs. buy analysis, performance considerations, and high-level cost estimates.
Section 4 | Building a Website
Once the design choices are made, it’s time to start building the website, blog or application.
In this module, we’ll discuss the tools and techniques available for building a web property. This includes an overview of HTML, programming tools, image types and usage, online video and multimedia, use of scripts, and audio tools.
This section also delves into hosting models and options as well as performance tools.
Section 5 | Buying a Website
It’s also perfectly reasonable to skip all the designing and building. You can just find the website that you want and buy it.
This module helps you learn how to evaluate a website for purchase. From the pros and cons of buying a website, site evaluation to contract negotiations, we cover it all.
We look at the process of buying a website including discussion of due diligence, valuation of a website, negotiations as well as best practices for website acquisition.
Section 6 | Outsourcing
Outsourcing is an integral part of website development for consumers and small businesses. If you are efficient and strategic, you can accomplish a lot with external help.
In this module, we teach you how to define tasks, where to find resources and how to manage your projects successfully to completion.
Additionally, this section will cover security, ethical, and contractual risks, specifically related to intellectual property (IP), tool and vendor selection processes and project management.
Section 7 | Marketing a Website
Hopefully at this point, you have a functional and attractive website. Now you need to bring visitors and customers to your door.
In this module, we’ll walk you through various strategies and methods for attracting web traffic, strategies and tools for building, growing, and sustaining a community of engaged customers, members, and business partners.
In addition, we’ll discuss marketing methods including organic and paid traffic, traffic analysis and the incorporation of social media tools and techniques into your plan.
Section 8 | Monetizing a Website
What’s the point in getting lots of traffic to your website if you’re unable to convert those visitors into customers? Once again, we can help.
In this module, we’ll teach you how to convert visitors into paying and satisfied customers using strategies designed to appeal to your site’s target audience. We’ll discuss monetization and new economic models, including affiliate sales, banner advertising, direct advertising and more.
We’ll also show you tools you can use to track and receive payments, walk through establishing partnerships and joint ventures (JV’s) and talk about ethical and income tax implications.
Section 9 | Maintaining a Website
Hopefully at this point, you have a thriving and profitable website on your hands. The trick now is to optimize and maintain.
In this module, we will give you the tools and techniques you need to optimize the quality of the website you own and maintain profitability over time.
We’ll go over ongoing maintenance requirements for your website including tools, plugins, performance metrics, analytics, caching, Content Distribution Networks (CDN’s) and more.